Did you know that by using certain paint colors in specific rooms of the home you can statistically increase it's value by almost $10,000 alone?! We have a "Paint Color Cheat Sheet" that shows you exactly how much...

I know this seems incredible but according to Zillow's Paint Color Analysis which looked at more than 32,000 photos from sold homes around the country...it's true.  "Homes with blue bathrooms alone typically sold for $5,440 more than expected" in this study!  We created a "Paint Color Cheat Sheet" according to this study, so your clients know which specific Benjamin Moore colors in each room of the home will garnish them them the most....

Paint color has a tremendous influence on the way a buyer views a home according to the Zillow study which calculated the increase in potential value per room depending on which "buyer preferred" paint color was used. 

"Color can be a powerful tool for attracting buyers to a home, especially in listing photos and videos," says Svenja Gudell, Zillow chief economist.  "Painting walls in fresh, natural looking colors, particularly in shades of blue and pale gray not only make a home feel larger, but also are neutral enough to help future buyers envision themselves living in the space.  Incorporating light blue in kitchens and bathrooms may pay off especially well as the color complements white counter-tops and cabinets, a growing trend in both rooms."

Personally, I think they are miscalculating in the sense that homes that usually have these gray and blue colors usually have white cabinets and marble counter tops which are REALLY HOT right now.  I never get tired of seeing photos like the one above which was done by HSR Grad Leia Ward of LTW Design a Greenwich, CT home stager.

Color evokes such a visceral response that I created a Certified Color Expert program, so people can navigate choosing color schemes for clients in the right way.  Color is not just about paint but about all the colors in the space, so it's important to work with what we cannot change in the space to find the perfect, complimentary color.