Staging Statistics for Members
Statistics are the life-blood of our industry! While I have a lot of free resources for statistics on the public side of our website, I have MUCH more for my wonderful members! In this section, I will display the latest and greatest statistics, as well as how to create your own and use them in your social media and website.
We don't want you "reinventing" so we created a TON of imagery resources you can feel free to use. First, watch my quick video below on how to use these...
Home Staging Statistic Canva Templates for Social
These statistics are also in the Staging Statistics for Members section.
2021 NAR Report Statistic Imagery
<<<Multiple images in this template that include the stats from the latest 2021 NAR Profile of Home Staging
I wrote an entire blog post on this here
2020 RESA Consumer Report and Statistics
I worked with RESA to create an easy survey that captures a TON more results in terms of staging statistics, so make sure to add these to all your HSR forms, website and verbiage!
2020 Canva Templates & Imagery from the Report
Here are some statistics from the report that we created in Canva for you. Keep in mind that we create imagery of the text so not all of this is editable for you but you can change the backgrounds, etc...
Here's an example of just a few of those images to put into your social media marketing...
2019 NAR Profile of Home Staging Report
The latest National Association of Realtors Profile of Home Staging Report has been released and the numbers are BETTER than even last time for the most part! Here is the report and some statistics you can download and use in your social media and website...
If you compare these new 2019 statistics to the ones below you can see that all of the numbers are increasing when it comes to the value of staging EXCEPT the percentage of Buyer's Agents who think staging has had an effect on the buyer's view.
Here are the images for your use, simply right click and "save as.." onto your computer...
Contrasting Imagery REALLY gets people's attention, so slide these images in your Realtor Hand-Out that I give you in the Week 3>>Realtor Partner section.
2018 HSR Study of Over 4200 Homes
Every other year we do our own statistics since we have so many members and we like to have an "HSR Certified" benchmark. These statistics are the BEST and they are only for HSR Certified members/grads because there is a difference in training and expertise.
Here's the details of the study:
This graph is an image, so feel free to "right click and save as..." onto your computer. It displays the percentage difference a professionally staged home received in price vs the "un-staged" neighbor. Keep in mind that no one has a crystal ball but based on the real estate knowledge that each of these stagers had of their area, they chose an average.
This graph was most surprising because it shows the "happiness" level of the seller. Nearly every stager had a 95% and above happiness and satisfied customer level!
Finally, the last graph shows where most of the respondents came from and as you can see, they were from all over.
One of the measurements we could not graph but we found extremely interesting is that there was a direct correlation between the money spent on staging and the amount of return they received!
- When homes spent just .5% MORE on staging they typically saw a jump of over 5% increase in value.
- The stagers who charged more (in the 1-2% realm) had the best statistical results.
- Conversely, the stagers who charged less did not get as good results
The lesson learned from that statistic is to hold your ground on what needs to be done for the best sales outcome!
WordSwag Typography .PNG Images Created from this Study
We set the background of this content box with a color so you can see the typography image more clearly...
Percentage of homes getting more than 6%...
Percentage of homes getting more than 9%...
Canva Images Created with Typography from HSR Study
NAR 2017 Statistics and Study
I wrote a blog post about the National Association of Realtors 2017 Staging Statistical study and you can read the whole post and my insights by clicking here. In that post, I provided free imagery for all stagers to use but here are some images created just for HSR Members...
NAR 2017 Study Black and White Imagery
