Before you can successfully create a marketing plan, you need to understand WHO your potential clients are and WHERE to find them. Every good sales person know that spending time selling to clients who have the potential to give you LOTS of business has more impact then going after smaller clients. Likewise in the staging industry, it's important to differentiate between what I like to call "A" level target markets and "B" level target markets.

"A" Clients = Clients that can refer you business on a continuous basis

"B" Clients = Clients that are a one-time sale or possibly a two-time sale (referral)

Don't think that HSR considers you only a professional home stager, because you're not. You're a Redesigner as well which is a very close cousin to staging. The reason that HSR's emphasis is on staging, particularly in marketing and building your business is because the staging business model is filled with "A" target markets, not "B" (as you'll see below).

The smart home stager/redesigner focuses their marketing efforts on the staging side of their business NEVER ignoring the redesign side for referrals and holiday times when things are slow in real estate!