Don't sit back and wait for people to call you! Overcome your fear by following our step-by-step, wave marketing plan that makes your phone calls "warm". We call it a wave marketing campaign because your contacts will go in waves.

​Here is an example wave marketing plan we suggest you incorporate every week until your business gets over the hump.  Remember, courage is acting despite your fear, so be proud of yourself as you move forward and do the things that don't necessarily come natural to you. 

It's about relationship, so don't expect an immediate positive response from prospects! Your goal is to simply get permission, so that you can continue to build that relationship automatically using your Contact Management program and auto-responder. (We outline this in the Contact Management and Facebook Ads Sales Funnel sections).

Monday - Get online and identify at least 15 heavy hitters email address, enter them into your "Wave Marketing Spreadsheet", "friend" them on Facebook and contact them via email using the example emails below.  Make sure you give the day you will be following up by phone, as well as useful information (never sell!)  Here’s some email examples you can download and copy and paste into your email program (Make sure to personalize the name and listing information).

Hi, I'm NAME from COMPANY. I sent you an e-mail earlier this week about COMPANY and just wanted to give you a call to follow up (don't ask if they got it...you don't need to hear the answer or the no). I'm very interested in meeting you to learn about your business and tell you a little bit about COMPANY. Is there a time I could come by your office, bring your favorite Starbucks and talk next week? (And, then the biggest difficulty...WAIT! - Don't over talk or over think it).

That's it!!! If they say no, let it go and ask, "I have a monthly newsletter featuring the homes I've staged for you to bring your buyers to, do you mind if I email it to you?" Your primary goal for that call is to start a relationship with them by getting their permission to enter their information into your contact management system.

"The few "no's" you will get for the appointment will usually say "yes" to staying on the email list, especially if you're going to provide them with something of value or interest each month.  Remember, your goal is long-term...not just today.