Realtor Presentation Advice and Materials
While some of you may be fantastic article writers, others are better in face-to-face presentational environments. If teaching, training and presenting is your cup of tea, then getting in front of agents in their regular meetings will be your marketing boost!
RESA has a fantastic "Lunch and Learn" presentation and class (it does cost) that allows you to give agents CE credits, charge them for the class and puts your in front of your target market as the "expert in your area" so I cannot recommend this program enough. Call RESA directly for information on this.
Here's a handful of things you need to know about getting in front of agents:
- Agents Regularly Have Meetings and Invite Vendors to Speak - It's not unusual for you to be invited to speak at the next agent office meeting since they are big believers in education and regularly invite vendors to speak.
- Office Managers Coordinate the Presenters Usually - Whenever you visit an real estate office website you'll see the smiling face of the Office Manager. The Office Manager usually is the gateway to getting in front of the office and presenting.
- Keep it Short and Sweet for Quick Office Presentations - You'll usually have five minutes of time, so have fun and keep it short and simple! Consider going over the FEEL HOME process, HSR Top 10 (see below), your own portfolio photos, your Realtor Partner Plan or simply critique some of their listing photos.
- Use an Organized PowerPoint Presentation for Larger/ Longer Presentations and Here's Some Examples (click to open and save to your computer):
Here are a couple of Member Donated Examples (make sure to swap out the photos and tailor to your company!):
Thank you Sherry Smith for donating this presentation!
Thank you Linda Shepherd for donating this presentation!
- Use Realtor.com, Google or Local Association Website to Find Agent Offices - If you go to Realtor.com and enter in your city and state under "Find a Realtor," the next screen will let you select "OFFICE Yellow Pages" for a list of office links near you (see screen shot below):
- Always Ask About Getting On Their Preferred Vendor or Concierge List - Every office has one of these lists, as well as their own requirements as to how to get on it, so it's worth asking about.
- Have Fun and Focus on Relationships and Business Card Gathering - Similar to your Wave Marketing campaigns these presentations are all about developing credibility while building relationships.
- Always Follow-Up With A Thank You Email - Remind them about your time in the office and connect them with your Contact Management System so your next six "touches" are automated.