Apprentice Lessons Archive - Page 9 of 12 - HSR Home Staging Certification Training
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HSR 5-Step Marketing Plan

Marketing Building Blocks to Success

I outline many different ways to market your business within the framework of the HSR 5-Step Marketing Plan in the First Fifty Marketing Guide.  The rest of Week Two will focus on following this steps and digging a bit deeper on the steps we've seen members have great success on.

These steps are ideally done in order.

  • STEP 1
  • STEP 2
  • STEP 3
  • STEP 4
  • STEP 5

Marketing Step 5 - Capitalizing on a Job Well Done

One of the best things about the home staging business model is the fact that each job you do is a marketing statement and activity all on its own! Why? Because your number one target market (real estate agents) will then be "caravanning" through each home you stage. Don't miss any opportunity to brag about your work!

First 50 Marketing Guide

A Marketing "Brainstorm" Session

Just as you read through the "Getting Started Guide" in Week One and scheduled those critical business activities on your calendar, we open up Week Two with a marketing brainstorm and quick overview of best way to market your business in the First Fifty Marketing Guide (which is in your Training Manual).

Click to Open! This is also in your Training Manual

Week Two Overview

Here's What to Expect in Week Two of the Training...


Here is Week Two of the HSR Training Manual if you want to read it online:

Click to Open

After completing Week Two Training, you will be able to:
  • Discuss key aspects of Vacant Home Staging and how to implement this service.
  • Understand Branding and how to create a look and feel all your own
  • Build Marketing Materials - create custom marketing materials using our Discount Print Shop
  • Complete the items on the First 50 Marketing Things To Do List
  • Build a Strategic Marketing Plan for your business based on the HSR 5-Step Marketing Plan on the HSR website

A-Z Vacant Home Staging

How to Prepare for a Vacant Home Staging Job...

A-Z Definitive Guide to Vacant Home Staging

By now you know there is a huge difference between how you handle homes that are lived in (occupied) and how you tackle homes that are vacant (empty).  I detail this process in our Vacant Home Staging Guide which is in your Training Manual but for the most up to date Vacant Guide, click on the link below:

Click to Open! This is also in the HSR Training Manual

**This Guide is in your HSR Training Manual but you can also download it here and read it online.

***Resources for each video or either below the video OR at the bottom of this page.

Video 1 - How to Get Started Offering Vacant Staging

 

If you are having trouble viewing the video above, please go to this private YouTube link: https://youtu.be/oqKnrkA14as

Resources from this Video (Click on the Image to Instantly Download):

RESA Price Survey

Why Staging a Vacant Home is Critical

Video 2 - Vacant Service Planning and Furniture Rentals

Download my "Vacant Service Planning Checklist", so you have the action steps for this service.

 

If you are having trouble viewing the video above, please go to this private YouTube link: https://youtu.be/_LcZoPoP0eo

Video 3 - Vacant Accessory Shopping and HSR Member Photo Inspirations

Here is a video on  and good resources links to inspire you on what to purchase and how to merchandise each space.  Remember, there are thousands of similar photos in our  Stagers Connect Facebook Group, so don't forget to take advantage of that great resource and search for the term "vacant" in that group!

Remember, for vacant staging you are simply "building out rooms" so keep it simple, be intentional in your shopping and get organized!

 

If you are having trouble viewing the video above, please go to this private YouTube link: https://youtu.be/YyjMcgF1aOQ

How to Buy for Bedrooms Easily and Affordably

When you start building your inventory one of the hardest rooms to buy for is the bedroom.  Why?  Because mattresses are heavy and difficult to fit into homes.  They are also hard to store and the goal is to choose items that are lightweight, store easily and can fit into every space.

Here's a Design Board I Created as a Solution for You:

The Total Cost for All of These Items is $300!

CLICK TO DOWNLOAD PDF BOARD WITH SHOPPING LINKS

HSR Members Websites that Have More Photo Ideas...

Video 4 - Audra's EASY Vacant Price Model and Proposal Form

This video follows the pricing and process I discussed in the A-Z Vacant Guide which is in your Training Manual.

 

If you are having trouble viewing the video above, please go to this private YouTube link: https://youtu.be/4rpLPJiEl3c

Resources from this Video (Click on the Image to Instantly Download):

Dang, I hate when the Internet changes on me!  The Link from Fixr for you to find your "Location Variable" is no longer available since they want you to fill out a long form, etc...never fear, as I have a fix...

I have a spreadsheet of areas across the country and their numbers, so pick the area most similar to yours in this Labor and Cost Spreadsheet to see whether your costs are typically higher or lower than the national average - Download the Labor and Cost Spreadsheet

This is a loose guide for you to follow and here is an excellent article that also helps you to understand comparative costs of living by state.  If the cost of living is higher in your area, than you will need to charge more as that is the direct correlation - https://www.patriotsoftware.com/blog/accounting/average-cost-living-by-state/

Easy Proposal in PowerPoint Format

Top Tips for Choosing a Stager in Word Format 

Video 5 - Older Price Model and Forms

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/4zDbZmZKmD4

Video 6 - How to Easily Take the Phone Order

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/HT2oXCqdnPo

Resources from this Video (Click on the Image to Instantly Download):

Here are Two Great Articles on the "Should Your Charge for Your Vacant Property Preview" Controversy:  

Video 7 - Breakdown of the Vacant Agreement (Contract)

Please know that there is no way we can provide a legally binding contract that would work from state to state BUT here's some items you need to consider when building out your vacant contract...

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/HF5_lDPJA9A

Video 8 - How to Store Your Inventory and Wholesale vs. Designer Discounts

This was a live webinar I gave that provides some tricks to the trade in storing and moving your inventory.  The video below this which shows you WHERE and HOW to shop the Las Vegas Market was the second portion of this live webinar...

This is also located in the Members Black Book Area

 

If you are having trouble viewing the video above, please go to this private YouTube link: https://youtu.be/a6Xi64RwaGY

Video 9 - How to Shop the Furniture Market - The Best Vendors and Discounts!

This video is a continuation of the live webinar video above and is 72 minutes of pure shopping fun!

 

If you are having trouble viewing the video above, please go to this private YouTube link: https://youtu.be/1khBWFMmsDs

Video 10 - Managing Your Inventory Wisely and a Demo of StageForce

If vacant staging is going to be a big part of your business (and it should if you want to make lots of alternative income), then begin shopping for items that go with the furniture at your local furniture rental company and keep them inventoried. You can start by using our basic example spreadsheet in Week One, Getting Started or better yet, use an amazing software subscription service from my friends Tori Prince (Stage Force) and Tammy (MyDarby)...

StageForce which is a newer inventory management company uses radio frequency technology to scan a whole room of inventory rather than each piece.  It is a bit more costly but I recommend reviewing both companies which are good and considering your budget.

StageForce won the RESA Most Innovative Product of the Year 2018 and we did a live webinar demo that you can watch by CLICKING HERE.  Make sure to mention HSR when connecting with these vendors.

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/lWG0ZvhPpJs

Darby Inventory Management costs very little and will set you up for success from the start! It tracks your inventory, sales, invoicing, etc.. and will save you tons of time in the process! There are so many benefits to setting your business up right from the start using Darby that the best way I know how to explain it, is to have you go direct to Darby and check out the benefits yourself...in fact, the offer a free trial to get you started:  Click here for your FREE TRIAL!

Video 11 - Total Design and Vacant Staging Project

This vacant home had a lot of phase three, cosmetic issues that needed to be addressed BEFORE it was staged and my sister created a design punch list that got these sellers 150K OVER asking price.  Corrine gives her total how-to, staging tips and pricing in this information packed workshop with before-and-after photos...

Video 12 - Vacant Fixer Upper Project

This vacant home had a lot of phase three, cosmetic issues that needed to be addressed BEFORE it was staged.  It was also worth about $300,000 on the high side, so return on investment had to be taken into consideration.

Additional Vacant Staging Tools and Resources

  • Floorplanner - Easy tool to use for drawing out room layouts to get scale correct.