Getting Found Online
The Step 3-Credibility Connecting step is about “Make sure you are found by BEING in all the places a client might search for you”. When your website and profile comes up in searches, directories, listings, etc., so that a client can find you when searching…your phone will ring. When your phone rings for business, you will very likely “make the sale.”
Every salesperson knows that when someone calls in, they have an 80% better chance of turning that call into a sale than calling out cold. HSR wants you to be found, so you’re not relying on cold calling out. When you take the time to “Credibility Connect” that activity works while you sleep, so that is why it is an essential element in your marketing plan.
As you can see from the module training image above, we have a lot to go over! You will need to have all your Step 2 - Representation materials handy, so you can quickly link up your website, portfolio photos and social profiles.
Please read the HSR Marketing Step Three section in the First 50 Marketing Guide of the Training Manual before continuing to the following sections of the day.