Know Your Market and Set Up for Success
Although you will be tempted to just jump right in and get going, there are a few things you should address so you don't set yourself up to fail. Just as a good business plan is critical to consider before starting your business, so is a strong marketing plan. Take it step by step and build a good foundation that will serve your business for years to come.
Step One - Market Research & Planning
Part of being successful in marketing is to plan, go with your strengths, build your systems, research your competition, understand your target markets and reflect on a possible niche. As you can imagine, all of these things revolve around A LOT of research and soul searching! Hopefully I got your juices flowing in the Industry Overview section last week, so this week we begin our marketing adventure doing more of the same.
Read the first 10 items of the First 50 Marketing "To Do" Guide in the Member Training Manual before going through the rest of today's sections.