Directory Connect - HSR Home Staging Certification Training

Connecting Your Website and Profile Online

This list of directories is always changing, so please let us know if you run into a dead link or find a GREAT directory to share!

Getting your website linked to all the places online that your prospects might be searching is an easy way to "get found" and a marketing activity that never stops for your business.  Have your business information, social profile links,  best portfolio photos and a quick bio in one folder on your computer  so you can quickly input all sorts of great information on your business if the directory allows it.

You should also know that if you want your website to creep towards the top of Google, then you need to have links INTO your website from relevant sources ie directories online.  Google considers your website more relevant when other places link into it.

Audra's Favorite Directories:

  • American Society of Home Stagers and Redesigners - This is simply another HSR directory that is very well trafficked, so make sure you like your listing!  One of our HSR members got a 4 month television, staging job because they found her on the ASHSR directory.
  • Real Estate Staging Association (RESA) - This is the only true Trade Association for our industry and the ONLY one NOT connected to a training company, so it's worthwhile joining especially since their directory is VERY well trafficked.  Use the HSR discount code in the Members Black Book to save $30 on membership dues.
  • Houzz.com - Houzz is critical for your business in that this directory comes to the top of Google more often than any other!  List under "home staging" and consider using a different email to list under another category like "interior design".  Make sure to put your best photos up!  Ask client's for reviews and watch your listing go towards the top.   HOT TIP  - Only considering paid sponsorship if you also do a lot of design and have GREAT photos since it's a bit pricey.
  • Yelp for Business - This one goes without saying and make sure you have some great reviews on there.  This is also a good one to try sponsoring to get to the top since it works like Google and most stagers don't think of it...plus it's not too pricey.  Good for holiday decorating ads during the holidays!
  • Bark.com - Only pay for the leads you like, so you have nothing to lose to sign up, and see what comes your way.  Members have had fairly good success with this.
  • Thumbtack - Service Directory.  Some of these are paid directories that can be worth it if you are good at selling yourself.
  • Porch.com - Similar to Houzz but not as popular.  Best part is that it's free like Houzz.
  • AngiesList - Another paid service directory that could be worth it.  Make sure to get clients to review you here too.
  • Zillow.com - This is an obvious one so sign up and get in the directory under staging.
  • Manta - Highly trafficked small, localized business listing directory
  • Trulia - Another real estate website where you can get listed as a pro
  • Patch.com - Not in all areas but a highly trafficked, localized community news and events website.  I like the idea of holding classes on holiday design, color, spring organizing, etc.. and announcing it here.

Other Good Directories:

Willing to Pay Someone to List Your Business for You?

I know it takes time to list your business, so if you want to hire a company that specializes in dialing in your local listing on general directories, then use Mozlocal.com.  I cost money but saves you time.  This is not a recommendation, we don't make money for the referral but simply a "for your information".

MozLocal
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