HSR 5-Step Marketing Plan - HSR Home Staging Certification Training

Marketing Step 1 - Market Research & Foundation

Although you will be tempted to just jump right in and get going. There are a few things you should address so you don't set yourself up to fail. Just as a good business plan is critical to consider before starting your business, so is a strong marketing plan. Take it step by step and build a good foundation that will serve your business for years to come.

Know Your Strengths and Weaknesses
Set Up a Contact Management System
Research Your Local Competition
Understand Your Target Markets
Consider a Niche

Marketing Step 2 - Representation

In this step, we focus on creating a brand that represents you well in all of your marketing and collateral materials! Take the time to create a consistently beautiful and memorable look and feel for your business.

Bling Your Brand and Become a logo, Image, Color and Branding Expert
Set Up Your Social Networking Profiles
Create Your Marketing Materials - Business Cards, Postcards, Brochures, etc...
Create a Website that WORCS for Your Business
Put Together a Perfect Portfolios for Both Online and Offline Presentation

Marketing Step 3 - Credibility Connecting

In this step, we focus on making sure your business and website are listed in ALL of the places a potential prospect would search for you. This is the marketing that "works while you sleep" because it's marketing activity that doesn't stop, so take the time to Credibility Connect!

Getting Your Business and Website Listed on Google Page One
Connecting Your Website to All the Key Online Directories
Creating a Facebook Page, Sales Funnel and Campaigns that Bring In Clients
Connecting With the Local Realtor Association for Networking
Blogging and Guest Writing for Maximum Exposure

Marketing Step 4 - Intentional Marketing

Now that you’ve researched your local area, created gorgeous marketing materials to represent your business, made sure your business is listed in all the places prospects might search for you, it’s time to go out there and network!

Research and Find the Heavy Hitter Realtors in Your Area
Start a Strategic Email and Social Marketing Campaign to Approach Agents
Create a Realtor Office Presentations to Get in Front of Real Estate Offices
Create Amazing Ads for Local Advertising
Use Direct Mail to Find New Home Owners, Sellers and Agents

Marketing Step 5 - Capitalizing on a Job Well Done

One of the best things about the home staging business model is the fact that each job you do is a marketing statement and activity all on its own! Why? Because your number one target market (real estate agents) will then be "caravanning" through each home you stage. Don't miss any opportunity to brag about your work!

Create a Promotion Process that Capitalizes on Your Great Photos
Consider a Public Relations List of Editorials You Can Ask to Feature Your Work
Leave a Signature Item and Business Cards at Every Home You Stage
Create a Process for Getting Referrals and Testimonials
Host a Broker's Open House

Marketing Building Blocks to Success

These steps are ideally done in order.

Marketing Step 1 - Market Research & Foundation

Marketing Step 2 - Representation

Marketing Step 3 - Credibility Connecting

Marketing Step 4 - Intentional Marketing

Marketing Step 5 - Capitalizing on a Job Well Done