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“Quick Start” Your Business

A Simple Way to "Quick Start" Your Business

Remember...you came to HSR because you love design and have been either formally trained or training yourself for years because of this passion! You already have what's important to the seller but have not formulated the "business" behind your art. If you get a call right away and think you may want to use this as a valuable training experience here's what you should do...

1. Take the call and let the client know you are still working on the "nuts and bolts" of your business but are happy to come by for a Consultation and Walk and Talk where you will go through the home with the seller and verbally tell them everything they should do to get top dollar for their home. Charge between $175-$300 (depending on your demographic) and plan on staying between 2-3 hours in the home. The forms you will want to use are listed below:

  • Seller Pre-Appointment Sheet - Basic yet critical questions for you to get a feel for the home
  • Staging for "Top Dollar" Guide - You can name this sales hand-out the "Seller's Essentials Guide" too or anything you want since it's an enticing 17-page, statistic and photo filled sales sheet to email.
  • Staging Report (Shortened) - This is a shortened version of a client action plan called the "Staging Report" and is great for your "Walk and Talks"
  • Creative Pricing Model - Have pricing ready for when the client needs you for a Staging Day or 1/2 Staging Day.

(Please SAVE these forms to your computer and then OPEN them from there)

2. Sit with the client and discuss the home, staging, etc.. (you may want to watch our Consultation Video)

3. Do a quick walk through of the home while the seller reads the Top Dollar Guide that you've tailored to your area and business.

4. Do a thorough Walk and Talk through the home with the client.

Here is a wonderful webinar we did with one of our Staging Mentors that I really admire and respect, Sherry Castaldi of Organized by Design.  In this webinar she details her organized and simple approach with clients, so I thought this would be a big help for your Quick Start!

 

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/87KWpAKrSMM

Finally, if you would like a copy of Sherry's "Quick Property Assessment Form" she has allowed HSR Members to purchase it for only $10.  Click Here to purchase her Assessment form.

Industry Overview

Being "Intentional" and Strategic About Your Business

After over ten years in the staging training industry, I'd like to think I've seen and learned a lot! It's an evolving and spectacular industry to be a part of and this webinar is about understanding it better and being "intentional" with the direction you would like your business to go.

  • An Overview on the Industry and It's Direction
  • A Little Research Goes a Long Way
  • Knowing Thyself
  • Picking Your Poison
  • Recognizing the Red Flags
  • Super Charging Your Marketing
  • Refining Your Art

Make sure you go "full screen" to see some of these videos better!

Lessons from a 6-Figure Brand New Stager and Designer

You will love this story of an HSR grad who within 6 months was paying herself a salary of 100K!  Want to know her secrets?  Watch our interview!

Learn from a Veteran, Part-time, 6- Figure Home Stager and Designer

Judith Burzell is a long-time veteran stager who has very intentionally kept her business small but mighty!  Hear her story and tips for success in this podcast audio/video.

Getting Started Guide

Your Business "To Do" List

The "Getting Started Guide" used to be called the "First Fifty Things To Do List" and is your first "Guide" in the HSR Training Manual.  We changed the name and the format since it could be a bit overwhelming to see fifty things to do on the first day!  Instead, we placed some of the older action items into the sections they discussed and now you have a manageable "Getting Started Guide" you can tackle and schedule on Day One.

Feel free to get started right away by downloading Week One of the Training Manual (if you haven't already) and start watching the videos below and checking things off your list (or scheduling them for a later day)...

As you considered taking the first big steps towards owning and operating your own business, you probably had about a thousand ideas and things “to do” swirling around in your head. Creating a business plan helps to keep organized from the 10,000-foot view, but what about your day-to-day details?

The Home Staging Resource doesn’t want you to reinvent the wheel as you create your new home staging business. In fact, most of our products are centered around setting up your business foundation and marketing plan so we can help you focus on what you do best...transforming interiors.

The Getting Started Guide will help you cut through the storm in your head and organize your priorities step-by-step. It will take the mystery out of how you start a business and what to do…first.

We’ve listed all of the important details of starting and getting your home staging business up and running in a workbook format. You can interact with this guide and check things off on the HSR Planning Checklist as you move along.

Below are wonderful videos that expand on the "Getting Started Guide," so read through the guide first, then watch these videos as you prepare for an AWESOME business!

Goal Setting & Calendar Planning (60 Min)

 

(If the video is not working, go to this direct, private YouTube link - https://youtu.be/XQ2GUFVp3P8)

Resources from this Video (click on the image to download):

Audra's Blank Calendar Schedules

Member Example Calendar Schedule


Working with Your HSR Calendar (6 Min)

 

(If the video is not working , go to this direct, private YouTube link - https://youtu.be/HX-sM7ZUVjw)

How to Research Your Competitors (29 Min)

 

(If the video is not working, go to this direct, private YouTube link - https://youtu.be/EFVWZ4hzrhY

How to Create an Amazing Business Logo Using Canva (13 Min)

 

If this video isn't working, go to this direct YouTube link - https://www.screencast.com/t/6JW9tKg1

Resources from this Video:

Canva.com - My favorite online graphics design free resource for ALL your marketing materials!  Throughout this training I give you my Canva Templates, so you can easily brand and edit them...BOOM!


How to Take a Great "Selfie" and Start on Your "Systems" (10 Min)

 

If this video is not working, go to this direct, private YouTube link:  https://youtu.be/6ta_QL0E54A

Inspiration for Today...You Can Do This!

Click to play


More Resources and Downloads from This Section:

Week One Overview

Ready for Week One? 

We have a lot to go over in Week One, so get ready to buckle up!  Before we begin, I want to remind you that "taking your time" while "focusing on momentum" is the right way to learn.  Don't beat yourself up if you haven't completed all the training on your "to do" list!

Here's What Week One Looks Like:

Since I know that many people are anxious to get started right away and not wait for their training manual to arrive in the mail, I've included the first week of the manual as a PDF for you to download in the Training Overview Section, as well as below.  Our larger "Guides" are inside the manual which corresponds day-by-day to the Members Training Area:

Click to Open

You can begin reading through the material on your iPad/Computer while scheduling your business "to do" activities in the HSR Planning Checklist while you wait for your Training Manual to arrive priority mail.


The Resources and Downloads Mentioned in This Section Are:

Training Overview

Welcome to the HSR Certification Training!

You will be receiving a large "HSR Training Manual" in the mail that is also broken up into three weeks.  The manual also includes an "HSR Planning Checklist" which is a training "to do" list to help keep you on track.  Both the first week of the manual and the HSR Planning Checklist can be downloaded from the resources below. 

  • Wait for your Training Manual to arrive or download the First Week of the Training Manual below
  • Go to the Members Area Site Map page and print it out, so you know where all your resources are
  • Watch the 33-minute Training Overview Video (below) to get a hang of the training process
  • Get Connected! Join our private, Facebook Group, "Stagers Connect" (using the password below) and get listed in the American Society of Home Stagers and Redesigners (ASHSR) website
  • Watch the quick video below and create your ASHSR directory profile

Training Overview Video

This video is crucial for you to understand all the resources and materials at your fingertips!  Grab a cup of coffee, prepare to take notes and enjoy...

If you are having trouble viewing the video above, please go to this private YouTube link:  https://youtu.be/s1bI1K3O3YM

Get Connected!

1.  Connect with other like-minded, HSR Members at our private Facebook Group called Stagers ConnectClick on the image below and USE THE SECRET CODE WORD:  HSRTribe to join

2. Add your profile to ASHSR which is a highly trafficked directory so you get business and calls.

How to Create/Edit Your ASHSR Directory Listing:

ASHSR is our MAIN directory site and we drive a lot of traffic to it.  This is why we need you to create a killer profile so that you are found by people searching for home stagers in your area.  Click on the button below to create your free profile and watch the quick video how-to to get the most from your listing.  If you already have an ASHSR profile (or it recognizes your email), do a password reset by going clicking on this login page:

NOTE - If you do not want your directory listing to be seen right away, simply choose a different country (Costa Rica) as your address.  Having said that, I always recommend you start getting used to taking calls and leads...you got this!

Click to play

About the Training...

Since I know that many people are anxious to get started right away and not wait for their manual to mailed, I've included the first week of the manual as a download below:

Click to Open

The HSR Training is comprised of three modules - one for each week's worth of training:

Here's what your Week One Looks Like:

Here's what your Week Two Looks Like:

Here's what your Week Three Looks Like:


The Resources and Downloads Mentioned in This Section Are:

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